Romeo Network
The Challenge
When we first met Dave & Kim Romeo in the fall of 2019, they were one year into development and ongoing maintenance of their daveromeo.com website. At the time, their website was hosted on a platform called Statamic, and the maintenance team was having trouble completing monthly tasks within budget.
The primary revenue model for then Dave Romeo Seminars & Coaching was in person group training, as well as one-on-one results coaching, as well as the sale of Dave's published library of business and personal growth books.
In addition to that, their Ultimate Service Providers directory was in need of improvements to make it more intuitive and searchable, with similar updates needed for Dave's weekly blog.
Not only were they seeking a new team to manage their website content, they also needed a way to pivot to virtual offerings as the COVID-19 Pandemic picked up steam.
What We Did
We began by first addressing the time sensitive of needing an integrated virtual offering by implementing and scaling a virtual streaming option for seminar and coaching clients to utilize throughout the pandemic.
We also set out to create a newly designed brand footprint and message through the launch of a more intuitive editor and fully responsive website. We also helped to develop brand integrity through the introduction of "Romeo Network," and the rollout of an online library (Romeo Network Online Learning) containing recorded versions of every single seminar offering.
What We Achieved
We established the best approach to revitalizing online offerings and integrating them with live virtual and hybrid learning options. This allowed Dave and Kim to recover over $10,000 in potentially irrecoverable revenue had they needed to cancel in person events without the ability to pivot to an online learning environment.
Through the integration of event and membership software we deployed custom solutions to embed within the online calendar and Ultimate Service Providers referral list.
Finally, we piloted a launch team to deliver the phased rollout of Romeo Network Online Learning, which will contain 100+ prerecorded topics when complete, as well as providing a learning rubric for guided online and hybrid instruction to professional learning cohorts.
WEBSITE
FULLY INTEGRATED EVENTS + MEMBERSHIP SUITE
LEARNING
LED CREATION OF ROMEO NETWORK ONLINE LEARNING
RESULTS*
100+ SEMINAR OFFERINGS
USP REFERRAL LIST